For Asianera, "made in China" means creative, inspired, quality, integrity, pride in our work.
Our core value is to positively influence our employees, our clients, and our community.
We believe in the importance of experiencing artistry in our lives every day, which reminds us of the value of uniqueness, creativity and the spirit of human touch.
We believe in the principles of respect and integrity. We nurture respect for the individual through teamwork as well as by encouraging individuals to develop their own style. Respect for intellectual property is reflected in our strict policy of refusing requests to copy designs, and in our own design integrity. Intergrity is also reflected in ethical business practices with clients and suppliers and designers alike.
We believe in giving back to our community by cultivating cultural and educational exchange through our Artist-in-Residence program, and by supporting charity programs.
Through our products and our actions, we are building China's Creative Class.